Blog Optimization
Blog Optimization Techniques
There are several blog optimization techniques available by
which you can make your blog more visible to your readers and can generate a
good traffic for the blog.
1.
URL
Structure create your
blog URL according to search engine, because search engine friendly URL version
will increase your on-line visibility.
2.
Meta
Description it is a
short description of the page which appears underneath your link on SERP's.
Create a short description of 160 characters to entice your users to click on
the link.
How to add meta tags in blogger?
There are few simple steps to add meta tags in blogger
Step 1. Go to Blogger
Dashboard > Select Blog > Template > Edit HTML.
Step 2. Search(Ctrl+F)
for <head>
<head>
tag can be found in the first few lines of the start of the HTML template.
Immediately
after this add the following code:
<b:if
cond=’data:blog.url == “http://ANY_POST_URL_TARGETED.html”‘>
<meta content=’YOUR_UNIQUE_POST_DESCRIPTION_HERE’
name=’description’/>
<meta
name=”keywords” content=”ADD_UNIQUE_POST_KEYWORDS_SEPARATED_BY_COMMAS_HERE”
/>
<meta
name=”ROBOTS” content=”INDEX,FOLLOW”/>
</b:if>
Note: Repeat the above
set of codes for each post you like to target for search engine rankings and
better search hits.(only for paid)
Step 3. Save the
template. You are done!
Tips: This is a tedious
work to add for each and every post on your blogspot bog. Hence target only the
posts which are not doing well on the search results.
1.
Keyword
Consideration when
writing the title of blog post, some Plugin software gives you keyword
suggestions. Otherwise you can use Google ad words or http://tools.digitalpoint.com/suggestion to find some good keywords
for your blog.
2. Categories Besides main category, create some sub categories as well. Use your important keywords in the title.
- Unique Content if your blog post(content) is unique then more
blogger will link your blog, everyone don't like already existing content.
Don't make it you habit to always be inspiration from someone's post,
because it increase your chances of being caught. Fresh blogs are always
in high demand.
- Ping Submission it is good if you ping other websites whenever
you publish a new blog post. It gives them an alert that your site is
still active and updating the content on regular basis. Some blog
platforms have automatic pinging include in their control panel. If you
don't find any option in the control panel, there is no need to worry you
can use ping-o-matic for pinging.
- Register Domain Name some time blog host went out of the business and
all their customers are out on the cyber street. After that it is quite
hard to retrieve all your faithful readers. All your hardwork become null.
So before anything wrong happen register your domain.
- Comment and track-back Spam Search engine dislike Spam links and if they
found these links on your blog, it might be possible that you will face
some problems. So stop all bad and Spam messages and links by maintaining
your comment and track back on your blog. Some blog platforms provide
tools to manage all these things in the admin part.
- Image Optimization it is good if your blog post includes images, it
makes your blog good and conveys ideas better than you can write about
them. You can optimize blogs by using alt tags, wordpress platform
generate alt tags automatically based on the file name. The best idea is
to take keywords in file name. In wordpress you can add title and alt text
to your image once it is uploaded into wordpress. To access your image go
to media>>library and click on the image you want to edit.
Here you can add title,
description, caption, and alt text of the image. The title will be shown on the
image when a reader drag the cursor over it and alt text is what describe the
image to search engine, including the keyword in the image will help them and
your blog rank in SERP's.
Blog Optimization is
really important if you want to rank your blog in search engines, today search
engines are very strict they will not improve your ranking until you make a
blog which is user friendly and search engines friendly. But over optimization
will also harm your blog.
