Friday 25 May 2012

BingIndexing

Brief Description about indexing and bing indexing...

 What is Indexing?
 Search engine indexing is the process of search engines for collecting and storing
data.

Why indexing is important?
It is the search engine index that provides the result for search queries, the pages
which are indexed in search indexing will appear in search engine result pages.

 What happen if I don’t index my site in search engine?
 Indexing is an important factor for every site, with this they can increase visits to
their site. The results we found for search queries are based on indexing; if your site is
not indexed then it will not show in results pages.

 What is Bing?
 Bing is newly released search engine by Microsoft; the working method of Bing is
quite different from other search engines. Bing has 15.2% of market share and Google
has 66.2%.

 How to Index a website in Bing?
 Submission of a site with Bing is done by webmaster tool provided by Bing. In
webmaster tool you will find an option for submission. After this Bing experts will check your site and index it in their indexing pages.

What are the Bing Indexing parameters?
 Bing has a different algorithm to index a site in his index pages; there are few
points which are important for Bing indexing.
A) Bing does not support canonical tags and doesn’t offer canonical url management
in their webmaster tool. Web sites should be canonical from their programmatic
standpoint.
B) Bing crawler initially access a website’s root Domain without (www) if the server
sends back a 200ok response then bing registers the website without (www). If non
www domain is 301 redirected to (www) sub domain, bing usually follows this path
and register the (www) domain of the website.
C) Page size is one of the factors in bing indexing, it easily and properly index those
websites which have a 100k content size on their pages.
D) If a website has 302 canonical redirects instead of 301, then bing will not follow this and not index the website. Bing has stated that” we do not index any pages that
have been 302 redirected by design”.
E) Some websites still utilize a Meta refresh to redirect web users, the uses of Meta
refresh will terminate the bing crawler from accessing anymore of the websites
being indexed. It will be good, if you don’t use Meta refreshes.
F) Maintain a place in bing index, website must have at least one external link.
According to Bing’s former Program Manager Brett Yount, websites “need to build page-specific back links before those internal pages will get indexed.”

What are the important optimization points for Bing and Google?
Bing and Google works differently to optimize a site for indexing, there are some points which define what they needs to index a website.
A) Bing puts great importance for the content, if your pages have more than 350 words it might be possible that you will rank well in the bing. Not so at google, there seems to be a more important factor.
B) Bing like relevancy, so try to optimize your blog by using keyword LSI, which roughly can understand as similar terms with different spelling words. Google is improving more and more in technique, it might be a better idea to optimize texts LSI based, rather the repeating same keywords again and again.
Note: keyword LSI source: http://lsikeywords.com/
C) Bing gives great importance to title tags as compare to google, the weight of meta tags for google is less.
D) Both bing and google favor older fields, so it is better to buy a domain name which has been used for some time.

What has the solution of some general issues come in Bing?
 There are some issues which may currently have and will give you more ideas on how to improve your rankings with Bing.
A) Avoid HTML Mistakes: - Leaving even just one tag opened can cause trouble for you; because search engine bots love correct and properly formatted code. If this happens to your site; it may give you a “penalty point” towards your prioritization by Bing’s algorithm. Make your html code as simple as possible; pingler’s html optimizer can help you to remove unnecessary aspects of html.
B) Check Broken Links: - Any Broken links on your site can prevent the crawlers from doing their job; potentially leaving vast portions of your site unsearchable by those who use bing. In many instances some secondary pages are more important than the home page; it is good to remove the broken links from the site.
C) Maintain simple url and heading: - if urls contain letters and numbers, you might miss out some valuable traffic. By altering the urls of each page to match in wording the topic of said page, you can add priority to these pages by making them appear more relevant. Using headers that also mimic the url and the topic of the page give you more credit and boost your page even higher. Try to use <strong> tags instead of <b> tags, as the<strong> tags not only bold the tags but make it more stand out to search engines like Bing.

How much time does bing takes to index a new site?
If you optimize your site with good On Page, Off Page techniques and try to update your site with fresh content related to your site. This helps in indexing your site as quick as possible in Bing.