Something More From Business

Friday, 5 October 2012

Exact Match Domain-Google's New Algorithm

For long years, Exact Domain sites have remained the top preferred of marketers. Websites with such sites gain a higher position online and thus everyone desired one. However, with the latest upgrade by Googles, low-quality Exact Match Domain sites would no longer be experiencing top positions. Only, sites with authentic content and item value would be seen at the top tasks. So, if you have been ignoring all other activities just because you have Exact Match Domain industry, it's time to get back in action!
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Clearly, seo works on look for words. SEO experts increase your website for a few main look for words, made the decision by the common acceptance of customer and SEO experts. Further, these look for words are involved in Meta information, details and website content so that guests area on your website with convenience. By such as real and partly appropriate look for words in the industry deal with, possibilities of getting great positions on Googles simply increase. But, here we would like to tell you that Exact Match Domain sites alone are now not enough to arrive at the top of look for Google’s results.

If one really wants to be at the top, he has to work really hard.Rather, they plan a sequence of activities that help in accomplishing constant top positions. To begin with, SEO experts create amazing Meta information and details. Both brands and details contain right amount of look for words thereby preventing issues like keyword and key term and key term stuffing (Like EMD, keyword and key term and key term stuffing can also impact the position of a website in a bad way). Afterwards, a duplicate of unique content is posted on the website. The content contains look for words placed here and there and contains all the details a individual may look for. In the world of google, content performs a key part and one should agree to this fact to avoid further failures.

Once all the above actions are finished, an business must try to create a item value by using social networking systems. Believe it or not but Googles brilliant methods consider several aspects before providing positions to a particular website. So, as a thumbs of concept you must keep improving your website every now and then with latest and appropriate content. And if everything else is perfect, Exact Match Domain industry would not be a problem at all.

Friday, 17 August 2012

Blog Optimization Part-2

Blog Optimization

Blog Optimization Techniques

There are several blog optimization techniques available by which you can make your blog more visible to your readers and can generate a good traffic for the blog.

1. URL Structure create your blog URL according to search engine, because search engine friendly URL version will increase your on-line visibility.

2. Meta Description it is a short description of the page which appears underneath your link on SERP's. Create a short description of 160 characters to entice your users to click on the link.

How to add meta tags in blogger?

There are few simple steps to add meta tags in blogger

Step 1. Go to Blogger Dashboard > Select Blog > Template > Edit HTML.

Step 2. Search(Ctrl+F) for <head>

<head> tag can be found in the first few lines of the start of the HTML template.

Immediately after this add the following code:

<b:if cond=’data:blog.url == “http://ANY_POST_URL_TARGETED.html”‘>

</b:if>

Note: Repeat the above set of codes for each post you like to target for search engine rankings and better search hits.(only for paid)

Step 3. Save the template. You are done!

Tips: This is a tedious work to add for each and every post on your blogspot bog. Hence target only the posts which are not doing well on the search results.

1. Keyword Consideration when writing the title of blog post, some Plugin software gives you keyword suggestions. Otherwise you can use Google ad words or http://tools.digitalpoint.com/suggestion to find some good keywords for your blog.

2. Categories Besides main category, create some sub categories as well. Use your important keywords in the title.

Unique Content if your blog post(content) is unique then more blogger will link your blog, everyone don't like already existing content. Don't make it you habit to always be inspiration from someone's post, because it increase your chances of being caught. Fresh blogs are always in high demand.
Ping Submission it is good if you ping other websites whenever you publish a new blog post. It gives them an alert that your site is still active and updating the content on regular basis. Some blog platforms have automatic pinging include in their control panel. If you don't find any option in the control panel, there is no need to worry you can use ping-o-matic for pinging.
Register Domain Name some time blog host went out of the business and all their customers are out on the cyber street. After that it is quite hard to retrieve all your faithful readers. All your hardwork become null. So before anything wrong happen register your domain.
Comment and track-back Spam Search engine dislike Spam links and if they found these links on your blog, it might be possible that you will face some problems. So stop all bad and Spam messages and links by maintaining your comment and track back on your blog. Some blog platforms provide tools to manage all these things in the admin part.
Image Optimization it is good if your blog post includes images, it makes your blog good and conveys ideas better than you can write about them. You can optimize blogs by using alt tags, wordpress platform generate alt tags automatically based on the file name. The best idea is to take keywords in file name. In wordpress you can add title and alt text to your image once it is uploaded into wordpress. To access your image go to media>>library and click on the image you want to edit.

Here you can add title, description, caption, and alt text of the image. The title will be shown on the image when a reader drag the cursor over it and alt text is what describe the image to search engine, including the keyword in the image will help them and your blog rank in SERP's.

Blog Optimization is really important if you want to rank your blog in search engines, today search engines are very strict they will not improve your ranking until you make a blog which is user friendly and search engines friendly. But over optimization will also harm your blog.

Sunday, 5 August 2012

Blog Optimization Part-1

Blog :- blog is a website consisting many entries or posts, in this case most recent entries appeared first. Blog sites include comment and links facilities to attract the users. Blogger can share their experience in the form of a post.
Blogging has become a craze on line, everyone is making a blog, but sadly enough; not all blogger's are successful. They are ignored by search engines and only few readers can find them. So if you want that your blog cover major area and most people read your blog then you have to optimize your blog according to search engines.

Blog optimization
It is little bit different from search engine optimization, as we know that most of the blogs are listed on public blog platforms.
In blog optimization it may not seen obvious at first but the type of blog template you use is important. The layout may be quite appealing to you and your readers, but that does not mean that search engine likes your idea. It may cause the ranking of blog, might be possible that new readers not find your blog. Always update your blog so that you can maintain your regular users as well, give them useful tools to work with and make their viewing experience as enjoyable as possible.
Blog Optimization Techniques
There are several blog optimization techniques available by which you can make your blog more visible to your readers and can generate a good traffic for the blog.

Check Your Default Template if you customize your blog and design a original look for the blog , then your blog definitely stand out and achieve good rankings in SERP'S result. The combination of logos, pictures and colors will make your blog more attractive.
Really simple syndication RSS is a great feature to have, free blogging platforms that don't offer it; has a big disadvantage. If it is not available then add it as soon as possible and adding a logo will be a good approach. In the case of RSS snippets don't copy the words from blog post, write some short but unique content.
Expand with email Today most of the people like RSS, but there are some people who don't use this features; so for them use the email service. If you don't have the time to send the latest blog post by email, you can find some on-line services related to this features.
Format Your Text Properly Always remembers that readers don't like the small words and paragraph which is not properly broken down. But nobody wants to read a big block of content, so edit your text in proper way; break the paragraph when you feel to be. Use a text which is easy to read.
Text Errors Before publishing your blog firstly check the spelling errors; don't use the abbreviations because it is not possible that everyone knows the meaning of your abbreviations.
Page Speed Readers want to read and they don't like to wait too much after clicking on the RSS logo for downloading. A 30 second loading time is too long.
Navigation Bar blogs which are the part of big companies or websites should incorporate a navigation bar. Site navigation will help the readers to get back on the main page.
Widgets Limits too many Java script can slow down your site, so always select those widgets which are useful for the site.
Proper Title title tags are one of the important elements of search engine optimization it is really important and affects both user experience and seo. Before selecting the title for blog, just make sure that your title matches your content. Fascinating titles often result higher click through rates. When creating the title for home page, include your brand name in the title and important keyword of the blog.
Maintain the CSS when you use standard template, probably all your css are placed in an external file, but if you select custom made design you may want to inspect your blog designer's handy work. CSS that are not put in an external file can clutter up your pages.
Post Update Update your blog regularly, it keep your site fresh and always different data attracts your old visitors with new visitors. Search engines also like fresh content. So if you do that after some time you might be rank well in SERP's.
Source Links if you are using content from article, blogs, studies or any other resource; always include their links. It makes your profile genuine and content.

Friday, 8 June 2012

How to check page speed and how can we minimize it below the 100

There are many tools to check page speed, some reliable page speed tools are
https://developers.google.com/speed/pagespeed/ and http://www.iwebtool.com/
speed_test
There are few important points with that you can remove the page speed of the web
page or website.

1) Minimize the number of HTTP requests:- limit the number of files required to display your
site, as you know when some visit your site the corresponding files like CSS files, java
script library and images must be sent to that person’s browser. So eliminate everything
that’s unnecessary, like plugin because it really makes an impact on your site.

2) Optimize and correctly displays images:- add images as small as possible, many images
contain a ton of extraneous meta data that can drastically increase the size of the file.

3) Minify HTML,CSS and Java script :- remove all white space like spaces and tabs, because
servers and browsers don’t care about what the code looks like as long as it’s valid and
execute without error.

4) Use a Content Delivery Network:- a CDN is a high performance network of servers across
the globe that replicate the static assets of your website and serve them to visitors from
the closet POP. It is a most effective ways to speed up your sites.

5) Gzip and compress components :- in this we allow the web server to compress our files
before sending them to visitors. For that we can drop a few lines of code in our .htaccess
files to accomplish this.

#Begin gzip and deflate
<IfModule mod_deflate.c>
gzip on;
gzip_types text/html text/css application/x-javascript text/plain
text/xml image/x-icon;
}
6) Choose <link> over @import :-
When including the CSS files, always use the <link> instead of @import,
because internet explorer handles them differently by loading them as if
the reference was at the bottom of the document.

7) Put CSS file at the top or include the css file in <head> of the
document.

8) Put the scripts at the bottom, because all the functionality-related
files can be loaded after our content is loaded.

9) Utilizing browser caching :- don’t require to browsers to pull down
another copy of static files every time, with this we are explicitly
giving the command to browsers to save the files for a specified period
of time. When the file is needed again the browser is to pull from its
local cache.

10) Use css Sprites :-A css is an iamge comprised of other images used by
your design as something of a map containing the coordinates of all the
images.

Uploaded by Deepak Jha About

some Alternate of Canonical URLs

There are few methods as an alternative of canonical URLs, these methods are
effective work well. But there is a problem with these methods. Most of the
methods support non indexing…
) 301 Redirect-: in many cases the best way to combat duplicate content is
to set up a 301 redirect from duplicate page to the original page. In apache
server you can do this with an .htaccess file; in IIS you can do this through the
administrative console.

2) Robot.txt:- it is a text file you can put it on your site to tell search robots which
pages you would like them not to visit. There is a problem with this method,
that if you use it for the page, then that page is not going to be index in search
engines.

3) Meta robots : No Index it is a another way to block the duplicate content, in this
we use <meta name=”robots”content=”no index,follow”/> this method also tells
the search engine that it is a duplicate content so not to index this as well. But
we can get the link juice value from it.

4) Alternate Link Tag:- it is quite similar to the canonical tag, but mostly it is used
for multilingual sites.
<Link rel=”alternate” hreflang=”en” href=”www.xyz.com/path”/>
<Link rel=”alternate” hreflang=”en” href=”www.xyz.co.uk/path”/>
In this all pages will stay indexed in search engines

Friday, 25 May 2012

BingIndexing

Brief Description about indexing and bing indexing...

What is Indexing?
Search engine indexing is the process of search engines for collecting and storing
data.

Why indexing is important?
It is the search engine index that provides the result for search queries, the pages
which are indexed in search indexing will appear in search engine result pages.

What happen if I don’t index my site in search engine?
Indexing is an important factor for every site, with this they can increase visits to
their site. The results we found for search queries are based on indexing; if your site is
not indexed then it will not show in results pages.

What is Bing?
Bing is newly released search engine by Microsoft; the working method of Bing is
quite different from other search engines. Bing has 15.2% of market share and Google
has 66.2%.

How to Index a website in Bing?
Submission of a site with Bing is done by webmaster tool provided by Bing. In
webmaster tool you will find an option for submission. After this Bing experts will check your site and index it in their indexing pages.

What are the Bing Indexing parameters?
Bing has a different algorithm to index a site in his index pages; there are few
points which are important for Bing indexing.
A) Bing does not support canonical tags and doesn’t offer canonical url management
in their webmaster tool. Web sites should be canonical from their programmatic
standpoint.
B) Bing crawler initially access a website’s root Domain without (www) if the server
sends back a 200ok response then bing registers the website without (www). If non
www domain is 301 redirected to (www) sub domain, bing usually follows this path
and register the (www) domain of the website.
C) Page size is one of the factors in bing indexing, it easily and properly index those
websites which have a 100k content size on their pages.
D) If a website has 302 canonical redirects instead of 301, then bing will not follow this and not index the website. Bing has stated that” we do not index any pages that
have been 302 redirected by design”.
E) Some websites still utilize a Meta refresh to redirect web users, the uses of Meta
refresh will terminate the bing crawler from accessing anymore of the websites
being indexed. It will be good, if you don’t use Meta refreshes.
F) Maintain a place in bing index, website must have at least one external link.
According to Bing’s former Program Manager Brett Yount, websites “need to build page-specific back links before those internal pages will get indexed.”

What are the important optimization points for Bing and Google?
Bing and Google works differently to optimize a site for indexing, there are some points which define what they needs to index a website.
A) Bing puts great importance for the content, if your pages have more than 350 words it might be possible that you will rank well in the bing. Not so at google, there seems to be a more important factor.
B) Bing like relevancy, so try to optimize your blog by using keyword LSI, which roughly can understand as similar terms with different spelling words. Google is improving more and more in technique, it might be a better idea to optimize texts LSI based, rather the repeating same keywords again and again.
Note: keyword LSI source: http://lsikeywords.com/
C) Bing gives great importance to title tags as compare to google, the weight of meta tags for google is less.
D) Both bing and google favor older fields, so it is better to buy a domain name which has been used for some time.

What has the solution of some general issues come in Bing?
There are some issues which may currently have and will give you more ideas on how to improve your rankings with Bing.
A) Avoid HTML Mistakes: - Leaving even just one tag opened can cause trouble for you; because search engine bots love correct and properly formatted code. If this happens to your site; it may give you a “penalty point” towards your prioritization by Bing’s algorithm. Make your html code as simple as possible; pingler’s html optimizer can help you to remove unnecessary aspects of html.
B) Check Broken Links: - Any Broken links on your site can prevent the crawlers from doing their job; potentially leaving vast portions of your site unsearchable by those who use bing. In many instances some secondary pages are more important than the home page; it is good to remove the broken links from the site.
C) Maintain simple url and heading: - if urls contain letters and numbers, you might miss out some valuable traffic. By altering the urls of each page to match in wording the topic of said page, you can add priority to these pages by making them appear more relevant. Using headers that also mimic the url and the topic of the page give you more credit and boost your page even higher. Try to use <strong> tags instead of <b> tags, as the<strong> tags not only bold the tags but make it more stand out to search engines like Bing.

How much time does bing takes to index a new site?
If you optimize your site with good On Page, Off Page techniques and try to update your site with fresh content related to your site. This helps in indexing your site as quick as possible in Bing.

Tuesday, 10 April 2012

Seo stands for search engine optimization; it is the technique to optimize your site according to search engine. It is one of the best ways to promote your site on internet.

Seo has two types:

1) On Page Seo

2) Off Page Seo

3) On Page Seo: - it is the technique to optimize your website, in this we maintain some factors which are related to search engine and we modify some parts of website according to search engines. If your site has well on page factors then it definitely rank well in search engines.

4) Off page Seo: - it is one of the interesting and important parts of seo, in this your main work is to make links for your website. If you gain some quality links for website then search engines will prefer your website in their search results.

There are several methods in off page:-

1) Social Bookmarking: - This technique is very useful and quite frankly speaking it is one of the easy to do. You will find hundreds of bookmarking site most of them are free to use.

2) Forums:-it is one of the techniques to gain good links for website; here people will discuss what they feel or what problem they are facing or something related to it. But it is good if they are relevant according to your sites. For example if you have a website of “fish oil” then it will be good for you to reply on the thread where people are discussing about fish or fish oil.

3) Blog comment: - This technique will help you to gain some important links for your site, search engines like quality links and blog commenting will give you that.

4) Directory submission:- many people loves to search thing by using directories, some people prefers local directories for searching and on the other hand some people use general directories. Submit your site in both directories, some directories will give you free submission and some will charge you. Choice is yours!!!

5) Article Submission: - it is a paragraph which contains words around 400 to 500 hundreds. In this we describe some about are services in genuine way.

6) Competitor Analysis: - it is the best way to know how your competitor is on top, there are many free software’s available who can help you in this analysis.

Hope you will do better by applying these technique and get visitors on your website.