Something More From Business

Friday, 8 June 2012

How to check page speed and how can we minimize it below the 100

There are many tools to check page speed, some reliable page speed tools are
https://developers.google.com/speed/pagespeed/ and http://www.iwebtool.com/
speed_test
There are few important points with that you can remove the page speed of the web
page or website.

1) Minimize the number of HTTP requests:- limit the number of files required to display your
site, as you know when some visit your site the corresponding files like CSS files, java
script library and images must be sent to that person’s browser. So eliminate everything
that’s unnecessary, like plugin because it really makes an impact on your site.

2) Optimize and correctly displays images:- add images as small as possible, many images
contain a ton of extraneous meta data that can drastically increase the size of the file.

3) Minify HTML,CSS and Java script :- remove all white space like spaces and tabs, because
servers and browsers don’t care about what the code looks like as long as it’s valid and
execute without error.

4) Use a Content Delivery Network:- a CDN is a high performance network of servers across
the globe that replicate the static assets of your website and serve them to visitors from
the closet POP. It is a most effective ways to speed up your sites.

5) Gzip and compress components :- in this we allow the web server to compress our files
before sending them to visitors. For that we can drop a few lines of code in our .htaccess
files to accomplish this.

#Begin gzip and deflate
<IfModule mod_deflate.c>
gzip on;
gzip_types text/html text/css application/x-javascript text/plain
text/xml image/x-icon;
}
6) Choose <link> over @import :-
When including the CSS files, always use the <link> instead of @import,
because internet explorer handles them differently by loading them as if
the reference was at the bottom of the document.

7) Put CSS file at the top or include the css file in <head> of the
document.

8) Put the scripts at the bottom, because all the functionality-related
files can be loaded after our content is loaded.

9) Utilizing browser caching :- don’t require to browsers to pull down
another copy of static files every time, with this we are explicitly
giving the command to browsers to save the files for a specified period
of time. When the file is needed again the browser is to pull from its
local cache.

10) Use css Sprites :-A css is an iamge comprised of other images used by
your design as something of a map containing the coordinates of all the
images.

Uploaded by Deepak Jha About

some Alternate of Canonical URLs

There are few methods as an alternative of canonical URLs, these methods are
effective work well. But there is a problem with these methods. Most of the
methods support non indexing…
) 301 Redirect-: in many cases the best way to combat duplicate content is
to set up a 301 redirect from duplicate page to the original page. In apache
server you can do this with an .htaccess file; in IIS you can do this through the
administrative console.

2) Robot.txt:- it is a text file you can put it on your site to tell search robots which
pages you would like them not to visit. There is a problem with this method,
that if you use it for the page, then that page is not going to be index in search
engines.

3) Meta robots : No Index it is a another way to block the duplicate content, in this
we use <meta name=”robots”content=”no index,follow”/> this method also tells
the search engine that it is a duplicate content so not to index this as well. But
we can get the link juice value from it.

4) Alternate Link Tag:- it is quite similar to the canonical tag, but mostly it is used
for multilingual sites.
<Link rel=”alternate” hreflang=”en” href=”www.xyz.com/path”/>
<Link rel=”alternate” hreflang=”en” href=”www.xyz.co.uk/path”/>
In this all pages will stay indexed in search engines

Friday, 25 May 2012

BingIndexing

Brief Description about indexing and bing indexing...

What is Indexing?
Search engine indexing is the process of search engines for collecting and storing
data.

Why indexing is important?
It is the search engine index that provides the result for search queries, the pages
which are indexed in search indexing will appear in search engine result pages.

What happen if I don’t index my site in search engine?
Indexing is an important factor for every site, with this they can increase visits to
their site. The results we found for search queries are based on indexing; if your site is
not indexed then it will not show in results pages.

What is Bing?
Bing is newly released search engine by Microsoft; the working method of Bing is
quite different from other search engines. Bing has 15.2% of market share and Google
has 66.2%.

How to Index a website in Bing?
Submission of a site with Bing is done by webmaster tool provided by Bing. In
webmaster tool you will find an option for submission. After this Bing experts will check your site and index it in their indexing pages.

What are the Bing Indexing parameters?
Bing has a different algorithm to index a site in his index pages; there are few
points which are important for Bing indexing.
A) Bing does not support canonical tags and doesn’t offer canonical url management
in their webmaster tool. Web sites should be canonical from their programmatic
standpoint.
B) Bing crawler initially access a website’s root Domain without (www) if the server
sends back a 200ok response then bing registers the website without (www). If non
www domain is 301 redirected to (www) sub domain, bing usually follows this path
and register the (www) domain of the website.
C) Page size is one of the factors in bing indexing, it easily and properly index those
websites which have a 100k content size on their pages.
D) If a website has 302 canonical redirects instead of 301, then bing will not follow this and not index the website. Bing has stated that” we do not index any pages that
have been 302 redirected by design”.
E) Some websites still utilize a Meta refresh to redirect web users, the uses of Meta
refresh will terminate the bing crawler from accessing anymore of the websites
being indexed. It will be good, if you don’t use Meta refreshes.
F) Maintain a place in bing index, website must have at least one external link.
According to Bing’s former Program Manager Brett Yount, websites “need to build page-specific back links before those internal pages will get indexed.”

What are the important optimization points for Bing and Google?
Bing and Google works differently to optimize a site for indexing, there are some points which define what they needs to index a website.
A) Bing puts great importance for the content, if your pages have more than 350 words it might be possible that you will rank well in the bing. Not so at google, there seems to be a more important factor.
B) Bing like relevancy, so try to optimize your blog by using keyword LSI, which roughly can understand as similar terms with different spelling words. Google is improving more and more in technique, it might be a better idea to optimize texts LSI based, rather the repeating same keywords again and again.
Note: keyword LSI source: http://lsikeywords.com/
C) Bing gives great importance to title tags as compare to google, the weight of meta tags for google is less.
D) Both bing and google favor older fields, so it is better to buy a domain name which has been used for some time.

What has the solution of some general issues come in Bing?
There are some issues which may currently have and will give you more ideas on how to improve your rankings with Bing.
A) Avoid HTML Mistakes: - Leaving even just one tag opened can cause trouble for you; because search engine bots love correct and properly formatted code. If this happens to your site; it may give you a “penalty point” towards your prioritization by Bing’s algorithm. Make your html code as simple as possible; pingler’s html optimizer can help you to remove unnecessary aspects of html.
B) Check Broken Links: - Any Broken links on your site can prevent the crawlers from doing their job; potentially leaving vast portions of your site unsearchable by those who use bing. In many instances some secondary pages are more important than the home page; it is good to remove the broken links from the site.
C) Maintain simple url and heading: - if urls contain letters and numbers, you might miss out some valuable traffic. By altering the urls of each page to match in wording the topic of said page, you can add priority to these pages by making them appear more relevant. Using headers that also mimic the url and the topic of the page give you more credit and boost your page even higher. Try to use <strong> tags instead of <b> tags, as the<strong> tags not only bold the tags but make it more stand out to search engines like Bing.

How much time does bing takes to index a new site?
If you optimize your site with good On Page, Off Page techniques and try to update your site with fresh content related to your site. This helps in indexing your site as quick as possible in Bing.

Tuesday, 10 April 2012

Seo stands for search engine optimization; it is the technique to optimize your site according to search engine. It is one of the best ways to promote your site on internet.

Seo has two types:

1) On Page Seo

2) Off Page Seo

3) On Page Seo: - it is the technique to optimize your website, in this we maintain some factors which are related to search engine and we modify some parts of website according to search engines. If your site has well on page factors then it definitely rank well in search engines.

4) Off page Seo: - it is one of the interesting and important parts of seo, in this your main work is to make links for your website. If you gain some quality links for website then search engines will prefer your website in their search results.

There are several methods in off page:-

1) Social Bookmarking: - This technique is very useful and quite frankly speaking it is one of the easy to do. You will find hundreds of bookmarking site most of them are free to use.

2) Forums:-it is one of the techniques to gain good links for website; here people will discuss what they feel or what problem they are facing or something related to it. But it is good if they are relevant according to your sites. For example if you have a website of “fish oil” then it will be good for you to reply on the thread where people are discussing about fish or fish oil.

3) Blog comment: - This technique will help you to gain some important links for your site, search engines like quality links and blog commenting will give you that.

4) Directory submission:- many people loves to search thing by using directories, some people prefers local directories for searching and on the other hand some people use general directories. Submit your site in both directories, some directories will give you free submission and some will charge you. Choice is yours!!!

5) Article Submission: - it is a paragraph which contains words around 400 to 500 hundreds. In this we describe some about are services in genuine way.

6) Competitor Analysis: - it is the best way to know how your competitor is on top, there are many free software’s available who can help you in this analysis.

Hope you will do better by applying these technique and get visitors on your website.